How to Move Upmarket and Serve Multiple Customer Segments at the Same Time with Square

A talk by Ashley Grech
Global Head of Sales, Square

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About this talk

Over the last decade, Square has introduced a variety of new hardware, software, and financial services offerings targeted at businesses of all sizes -- and yet, many still think of Square as only serving farmer markets and local coffee shops. In this session, you'll hear from Square's Global Head of Sales, Ashley Grech, on the challenges and learnings of Square’s work to move upmarket and serve multiple customer segments at once. Additionally, attendees will hear about what Square learned larger customers are looking for, and how single-job SaaS providers can better position themselves to move upmarket.

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